scarring middle school chin-up experience, brought to you by ShopRite!

"Companies desperately want to get into high schools, because they know they are getting a captive audience with disposable income that is about to make decisions of lifelong preference, like Coke versus Pepsi," said David Carter of the Sports Marketing Group, a California company. "So the commercialism is coming to a school near you: the high school cheerleaders will be brought to you by Gatorade, and the football team will be presented by Outback."

corporate invasion of high school sports is not new. but doesn't this guy make it sound ominous?